Last updated: 12 February 2025

MoMa Breastfeeding (MoMa) is committed to protecting your privacy and ensuring the confidentiality of any personal information you provide to us. 

We take great care to limit the collection and processing of data to information required to support the effective delivery of our services. We also ensure secure and lawful retention and proper disposal.

Purpose of this Privacy Policy

This privacy policy aims to inform you how MoMa collects and processes your personal data when you interact with us or use our services. This policy relates to information we collect about all those we interact with including but not limited to: mothers who use or enquire about our services and their children (and infants), healthcare professionals, donors, visitors to our website and the general public. 

It applies to any mode of communication and to digital and paper records from when they are first created until they are disposed of.

We ask that you read this privacy policy carefully as it contains important information about what to expect when MoMa holds personal information about you and how MoMa will use your personal data.

1. Who We Are

MoMa is a voluntary organisation and registered Community Interest Company (CIC). We support, inform and encourage mothers who wish to breastfeed their children, through in-person and online meetings, 1-2-1 sessions, and provision of online resources.

MoMa is a data controller under Article 4(7) UK GDPR and section 6, Data Protection Act 2018, and adheres to data protection principles under Article 5 UK GDPR.

For any questions about this policy or your personal data, please contact us at:

MoMa Breastfeeding CIC
Email: [email protected] 
Website contact address : https://momab.org.uk/about/
Address: 41 Hawthorne Road, Lancashire, FY5 5D

If you are unhappy with any aspect of our use of your personal data you have the right to make a complaint at any time to the UK supervisory authority for data protection issues at Information Commissioner’s Office:  www.ico.org.uk

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK95AF

Telephone: 0303 123 1113

We would request that you contact us in the first instance with your concerns at [email protected]

2. What Information We Collect

Personal data or personal information means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

When you seek support, enquire about our services, contact us or visit our website, we may collect, use, store and transfer different kinds of personal data about you.

General Principle

We collect information that is necessary to administer support to mothers seeking breastfeeding information. 

The information we retain includes records of face-to-face meetings, telephone calls or your attendance at one of our support groups. We collect personal data online via social media channels, such as Facebook and WhatsApp groups and using SMS text messaging services. Information is also collected when communicating with our support volunteers via video conferencing solutions such as Teams, Skype and Zoom.

Due to the nature of our services, we do collect and process data relating to children (and infants) subject to the support sought from our breastfeeding counsellor volunteers.

We may record the following types of personal data depending on your interaction with us:

a) Direct Interactions 

  • Personal Details: Name, contact information (email, phone number, home address, social media channels and messaging services), and any other details you choose to share.
  • Health Information: Information you voluntarily share about your breastfeeding experience, challenges, or related health matters. This includes relevant pre-and postpartum periods for both mother and child and includes important physical or mental health conditions, and can include personal data about other family members if also relevant.
  • Finance Data: in respect of our donors or any other financial information relevant.
  • Marketing and Communications Data: includes your communication preferences, and any marketing preferences for receipt of information such as newsletters or events.

b) Website Usage

  • Technical Data: IP address, browser type, operating system, and other analytics data collected through cookies or similar technologies.
  • Contact Forms: Information submitted via our online forms, such as your name, email, and message content.

c) Social Media and Online Platforms

If you interact with us through social media or other online platforms, we may collect publicly available information from your profile.

Information is recorded and retained to allow us to communicate and provide services to you. We may analyse our data to identify patterns and target support. 

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data requires updating. You can request removal of your personal data at any time.

d) Special Categories of Personal Data

In the normal course of our business activity we may collect Special Category Data about you. This includes sensitive information about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation and information about your health.

As with all of your personal data, where we process Special Category Data about you we will ensure that we have a lawful basis for doing so in compliance with our obligations under  Data Protection Legislation. 

3. How We Use Your Information

We use your personal data as the law allows or with your explicit consent to:

  • Provide breastfeeding support and information tailored to your needs.
  • Communicate with you about meetings, events or fundraising.
  • Respond to inquiries submitted through our website or social media.
  • Improve our training, services and website functionality.
  • Comply with legal or regulatory obligations.

We will only use Special Category Material with your explicit consent and health information solely for the purpose of providing personalised breastfeeding support.

4. How We Share Your Information

We do not sell, rent, or trade your personal information. We may share your data only in the following circumstances:

  • With Your Consent: When you explicitly agree to share your information with a third party.
  • Service Providers: With trusted providers who help us deliver our services (e.g., IT support, website hosting), who are bound by confidentiality agreements.
  • Legal Obligations: If required by law or to protect your safety or the safety of others.This includes healthcare professionals and/or other public authorities in the UK where necessary to protect you or your child in an emergency.

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those volunteers or employees or third party service providers who have a business need to know. They will only process your data on our instructions and are subject to a duty of confidentiality.

5. Data Retention

You have the following rights regarding your personal data:

  • Access: You may request access to the information we hold about you, commonly known as ‘data subject access request’. There is no fee for this normally, but we withhold the right to charge for excessive or repeat requests. We will require specific information from you to help us confirm your identity and ensure your right of access.
  • Correction: You have the right to request corrections to inaccurate or incomplete data.
  • Erasure: You may request deletion of your personal data where it is no longer necessary for us to retain it.
  • Restriction: You have the right to request that we limit how we process your data.
  • Objection: You have the right to object to the processing of your data in certain circumstances.
  • Data Portability: You may request a copy of your data in a structured, commonly used, and machine-readable format.

To exercise any of these rights, please contact us at [email protected] in the first instance and we will help to resolve your query.

7. Website and Cookies

Our website uses cookies to improve your browsing experience and gather analytics. Cookies are small text files stored on your device when you visit our site.

a) Types of Cookies We Use

  • Essential Cookies: Necessary for the website to function properly.
  • Analytics Cookies: Help us understand how visitors interact with our website (e.g., Google Analytics).

b) Managing Cookies

You can control or disable cookies through your browser settings. Please note that disabling cookies may impact the functionality of our website.

If you have any questions about our Cookie Policy, please contact us at [email protected] 

8. Data Security

We take appropriate technical and organisational measures to protect your personal data from loss, misuse, or unauthorised access. These include secure storage, encryption, and access controls.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites, and we encourage you to review their privacy policies before sharing your information.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and where appropriate, we will notify you by email.

If you have any questions about this Privacy Policy, please contact us at [email protected]